Marketing a Coaching Practice Takes Self-Awareness

Many of those who claim to know the way to coaching prosperity understand the pain coaches feel, and play on it to build their own prosperity. It takes awareness to notice how you are being manipulated. You are more resourceful than you think.

How to determine the value of coaching

The Lamp Post Distinction

Years ago I received some interesting material on the art of client enrollment in coaching from the business coach Steve Chandler. In it he shared something called the “Lamp Post Distinction.” It struck a chord with me—perhaps because it was so spot on true.